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Nike, one of the most recognized sports brands globally, was founded in 1964 as Blue Ribbon Sports and rebranded in 1971. However, its breakthrough moment came in 1978 when it began to establish itself as a leader in athletic footwear and apparel. This article explores Nike’s evolution during this pivotal year, highlighting its innovative marketing strategies, product launches, and cultural impact. Innovative Product Launches In 1978, Nike introduced several groundbreaking…